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Is the NY Home D Market Really Different?
April 14, 2008 – The 2007 beer industry results and rankings are
beginning to crop up in many of the industry's publications. We always
look forward to this time of year as it gives us the opportunity to
compare the New York Home D retail market with the national chain
Post Super Bowl Sunday
April 14, 2008 – Rumor has it that A-B's success in the NY chain store
market has experienced a sharp and sudden downturn post-Super Bowl
Sunday. We can't say the same for the New York Home D retail market in
the eight week period following the Super Bowl, where A-B has done
quite well with almost a 1.0 case share increase. Most of that
increase was attributable to substantial increases in case share for
their Bud and Natural brands. The Michelob and Busch brands, however,
were responsible for putting a significant crimp in those gains.
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Last updated: March 11, 2014